Alica Rutherford Lifestyle and Wellness Content Creator

Headshot of Alica Rutherford, UGC content creator

Lifestyle and Wellness

Alica Rutherford Lifestyle and Wellness Content Creator

Real life. Real woman. Gen X Content that blends in, builds trust, and drives action.

Ozark, Missouri, USA
Contact MeView Work

Brands I've Worked With

  • Forefront Health
  • Grounding Well
  • Goda
  • Nuzzle Pillow
  • Resilia
  • Vora
  • Hempvana
  • Mila Rosabella
  • De Florance

About

Alica Rutherford filming UGC content with a smartphone on a tripod, smiling and gesturing on camera in a home setting.

I'm Alica,

I create lifestyle and demo content for beauty, skincare, and wellness brands.

Here's what I understand that a lot of creators miss:

People aren't buying a product.

They're buying how it makes them feel.

Comfort. Confidence. A small moment of luxury that fits into a real day.

I show products the way I actually use them, in the light of a real life.

That's what builds trust.

That's what makes people buy.

Beautyskincare and lifestyle

My target audience is beauty, skincare, and lifestyle brands that need content for social media and product marketing.

Featured Videos

Content Type
LifestyleWellness

Benner

Cozy Tea Ritual | UGC Lifestyle Video

Demo

Goda Silk Body Oil

Silk Oil Application Video

DemoWellness

Grounding Well

Grounding sheet | Indoor wellness routine

Lifestyle

Body oil

‘I see why people are obsessed’ hook to spark curiosity and stop the scroll

Talking HeadProduct Explainer

Songly

Talking head product explainer for a personalized music gift

Problem / Solution

Nuzzle Pillow

Problem and solution UGC video for the Nuzzle Pillow

SpokespersonVoice Over

MAELYS

Spokesperson video with voice over for MAELYS Too-Fine

LifestyleUnboxing

Hoff

Unboxing and lifestyle moment with Hoff shoes

Case Study

Wellness brand

Featured video: Forefront Health Creatine — UGC Wellness Video

The Challenge

A wellness brand needed content that felt natural and relatable, rather than overly polished or sales-driven, in order to connect with everyday social media audiences.

The Solution

I made relatable UGC videos that showed the product in real-life use and highlighted its benefits.

The Result

The video performed well and gave the brand reusable content for marketing.

UGC Photography

Alica Rutherford holding up a pair of comfortable everyday light-wash jeans with the tag still attached.
​
Alica Rutherford smiling and holding up a favorite skincare product, wearing a tan blouse.
​
Top-down view of feet wearing white orthopedic tennis shoes paired with dark jeans on a wood floor.
​
Bare feet resting on a Grounding Well wellness mat with cuffed blue jeans, styled for an indoor grounding routine.
​

Product Photography

Hempvana Platinum Pain Relief Cream with lidocaine and hemp, styled on a rustic wooden shelf with chicken wire backdrop.
​
Nuzzle pillow displayed on a floral quilted bed, showcasing its plush quilted construction.
​
Three pairs of De Florance sneakers in cream, gray, and black lined up on a hardwood floor.
​
Hand holding a pouch of Resilia Oil of Oregano 6,000mg with black seed oil softgels, outdoors on a grassy lawn.
​

What I Offer

Example: Goda Silk Body Oil — natural lifestyle demo.

  • Available add-ons: b-roll, CTA's, extra hooks, raw footage
  • Types of Content: Spokesperson, Lifestyle, Demo, Talking Head, B-Roll, Product Education, Testimonial, Wellness
  • Bundle & retainer packages available upon request
  • Primarily raw clips, but light editing offered as well
Request a custom quote

Client Testimonials

She brings amazing energy to every piece of content, is incredibly easy to communicate with, and has such a strong and engaging personality that really translates on camera.
Shaina — Goda Silk Body Oil Manager
Alica consistently delivers content that feels incredibly natural, authentic, and aligned with the organic style we look for.
Melanie — UGC Manager for Nuzzle Pillow

Let's Work Together

Tell me about your brand, your goals, and the kind of content you have in mind. I’ll reply within a couple of days.

alicarutherford@gmail.com