# Alica Rutherford — GenX UGC Creator

> Authentic photo and video user-generated content (UGC) from a GenX creator for beauty, skincare, wellness and lifestyle brands. Based in Ozark, Missouri (USA); works remotely with brands worldwide.

Creator: Alica Rutherford
Creator Type: GenX UGC Creator — Lifestyle & Wellness specialist
Location: Ozark, Missouri, USA
Contact Email: alicarutherford@gmail.com
Website: https://alica-rutherford.ugcportfolio.co/
Instagram: https://www.instagram.com/alicar.ugccreator
TikTok: https://www.tiktok.com/@alica.ugc.creator
X (Twitter): https://x.com/alicar1965

## Summary
Alica Rutherford is a GenX user-generated content (UGC) creator focused on beauty, skincare, wellness and lifestyle brands. She produces natural, relatable photo and video content that shows products in real daily routines — the way customers actually use them — so brands can build trust, lift engagement on paid and organic social, and drive sales. Deliverables include lifestyle videos, product demos, talking head / spokesperson hooks, B-roll, problem/solution edits, testimonials, product explainers, voice over, unboxing, and UGC product photography.

## Pages
- [Home](https://alica-rutherford.ugcportfolio.co/): Portfolio homepage — hero, brand collaborations, about, video portfolio, case study, photo galleries, services, testimonials and contact.
- [Featured Videos](https://alica-rutherford.ugcportfolio.co/#videos): UGC video portfolio across lifestyle, demo, talking head, B-roll and wellness formats.
- [About](https://alica-rutherford.ugcportfolio.co/#about): About Alica — her approach to authentic, routine-driven UGC for beauty, skincare and wellness brands.
- [Case Study](https://alica-rutherford.ugcportfolio.co/#case-studies): Wellness-brand UGC case study covering challenge, solution and result.
- [Funnel Examples](https://alica-rutherford.ugcportfolio.co/#funnel): UGC examples mapped to top-, middle- and bottom-of-funnel use cases.
- [UGC Photography](https://alica-rutherford.ugcportfolio.co/#ugc-photos): Lifestyle UGC photos featuring real-life product use.
- [Product Photography](https://alica-rutherford.ugcportfolio.co/#product-photos): Styled product photography for beauty, wellness and lifestyle brands.
- [Services](https://alica-rutherford.ugcportfolio.co/#services): What's included, add-ons and delivery formats.
- [Packages](https://alica-rutherford.ugcportfolio.co/#packages): Bundle and retainer packages available on request.
- [Testimonials](https://alica-rutherford.ugcportfolio.co/#testimonials): Client testimonials from brand partners.
- [Contact](https://alica-rutherford.ugcportfolio.co/#contact): Email Alica directly for project inquiries.

## Niches & Industries
Beauty, skincare, wellness, lifestyle. Particularly well-suited to:
- Skincare and body care brands (oils, serums, creams)
- Wellness and supplement brands (grounding, sleep, vitamins, herbal)
- Everyday lifestyle and comfort products (apparel, footwear, home)
- DTC consumer brands that need authentic-feeling content for paid social and organic UGC

## Audience
Beauty, skincare, wellness and lifestyle brands that need content for paid social ads, organic social, product pages and email marketing — particularly brands looking to reach GenX, millennial and adult-skewing audiences with content that feels like a real recommendation rather than a polished commercial.

## Services & Deliverables
- Content types: Spokesperson, Lifestyle, Demo, Talking Head, B-Roll, Product Education, Testimonial, Problem/Solution, Voice Over, Unboxing, Wellness
- Available add-ons: B-roll, CTAs, extra hooks, raw footage
- Primarily raw clips; light editing offered
- UGC product photography and lifestyle photo content
- Bundle and retainer packages available on request
- Usage: brand-organic and paid-social usage rights negotiable per project

## Featured Brand Collaborations
Goda Silk Body Oil, Nuzzle Pillow, Forefront Health, Grounding Well, Benner, Songly, MAELYS, Hoff, Hempvana, Resilia, De Florance.

## Selected Video Portfolio
### Cozy Tea Ritual — UGC Lifestyle Video
Brand: Benner
Description: Aesthetic tea-making video with French press, peppermint tea and honey — a cozy wellness lifestyle moment.
Content Type: Lifestyle

### Silk Oil Application — UGC Demo Video
Brand: Goda Silk Body Oil
Description: Body oil application on arms and legs in natural lighting, focused on glow and hydration.
Content Type: Demo

### Forefront Health Creatine — UGC Wellness Video
Brand: Forefront Health
Description: Wellness creator UGC demonstrating creatine as part of a daily routine.
Content Type: Demo / Wellness

### Grounding Sheet — Indoor Wellness Routine
Brand: Grounding Well
Description: Indoor grounding routine featuring a grounding mat as part of an everyday wellness ritual.
Content Type: Lifestyle / Wellness

### "I see why people are obsessed" — Talking Head Hook
Description: Curiosity-driven scroll-stopping hook for top-of-funnel paid social.
Content Type: Talking Head

### Goda Silk Body Oil — Application B-Roll
Brand: Goda Silk Body Oil
Description: Clean application B-roll for mid-funnel and supporting cutaways.
Content Type: B-Roll

## Testimonials
- "She brings amazing energy to every piece of content, is incredibly easy to communicate with, and has such a strong and engaging personality that really translates on camera." — Shaina, Manager, Goda Silk Body Oil
- "Alica consistently delivers content that feels incredibly natural, authentic, and aligned with the organic style we look for." — Melanie, UGC Manager, Nuzzle Pillow

## Contact
Email: alicarutherford@gmail.com
Subject suggestion: "Project inquiry — [brand name]"

## Optional
- [Sitemap](https://alica-rutherford.ugcportfolio.co/sitemap.xml)
- [Robots](https://alica-rutherford.ugcportfolio.co/robots.txt)